Not every keyword gap
is worth chasing.
A keyword gap on its own doesn't tell you what it's worth. Opportunity Graph traces each one from competitor activity through search volume, estimated traffic, estimated leads, and estimated revenue — using your site's own conversion rate and lead value, not an industry average.
Every gap, explained
See exactly which competitors rank for a keyword gap and how many searches it gets a month.
Real numbers, not averages
Traffic, lead, and revenue estimates are built from your site’s own conversion rate and lead value where you’ve provided it.
Honest when data is thin
No conversion data yet? It says "not enough data yet" instead of a made-up figure.
How it works
From data to done, automatically.
We find the keyword gaps
Every keyword a tracked competitor ranks for that your site doesn’t.
Each gap gets traced through
Competitor activity → search volume → estimated traffic → estimated leads → estimated revenue.
Prioritise by what it’s worth
Chase the gaps with real revenue potential first, not just the highest search volume.
Frequently asked
Where do the revenue estimates come from?+
From your project’s own average lead value and conversion rate, applied to the estimated traffic for that keyword. Without that data, we show "not enough data yet" rather than guess.
Where does search volume data come from?+
DataForSEO — the same data source used across SEO Toolz for rank tracking and keyword research.
What counts as a "keyword gap"?+
A keyword that at least one of your tracked competitors ranks for, and your site currently doesn’t.
More of the platform
Explore the rest of SEO Toolz.
Growth Hub →
Your Growth Score, top priority actions, and competitor activity in one dashboard.
AI Action Engine →
Plain-English, ready-to-paste fixes generated from your real crawl and ranking data.
Backlink Gap Analysis →
See every site linking to your competitors but not to you, scored for outreach.
Traffic Intelligence →
Estimated organic traffic, market share, and top pages for every competitor.
AI Visibility Tracking →
Track how often ChatGPT, Perplexity, Claude, Gemini, and AI Overviews cite you.
Find the keyword gaps
actually worth chasing.
Free to start. No credit card required.