SEO Toolz crawls competitor sites, maps keyword gaps, and generates white-label reports — automatically. Built for digital agencies who want to dominate search.
| Keyword | You | Rival | |
|---|---|---|---|
| plumber london nw3 | #3 | #1 | ✓ |
| emergency plumber 24hr | — | #2 | GAP |
| boiler installation cost | — | #4 | GAP |
| heating engineer london | #12 | #5 | BEHIND |
| gas safe registered | — | #3 | GAP |
New — the AI Growth Suite
Three tools that turn your crawl and ranking data into a ranked, ready-to-paste action plan.
The competitive intelligence suite
Map exactly where rivals are beating your clients — links, traffic, AI answers, the map pack, paid search, the trend over time — then turn their paid-search data into a ready-to-launch Google Ads campaign. Each one is client-portal ready and feeds the Action Engine.
Every domain linking to a competitor but not to you, scored for outreach.
Estimated organic traffic, market share, and top pages for every rival.
How often ChatGPT, Perplexity, Claude, Gemini, and AI Overviews cite you.
Geo-grid map rankings, local pack tracking, reviews, and citation health.
The paid keywords, live ad copy, and estimated spend behind their ads.
A launch-ready Search campaign built from your data — export straight to Google Ads Editor.
Every metric tracked over time — wins, losses, trends, and change logs.
Everything you need
From competitor crawls to client-ready reports — everything in one platform.
See every keyword your competitors rank for that you don't — instantly surface the opportunities you're missing.
Crawl competitor pages and extract H1, H2, H3 headings, CTAs, and meta data — automatically, at scale.
Monitor keyword positions across all your client sites. Powered by DataForSEO for accurate, real-time data.
Branded reports with your agency logo and colours. Share a client link — no login required.
Score pages against 20+ on-page signals. Identify missing tags, weak headings, and technical gaps instantly.
Generate llms.txt files so ChatGPT, Perplexity, and Claude can discover and cite your content.
A configurable chat widget that qualifies visitors and captures leads on your client sites. Included from the Single plan up — free 30-day trial on Free.
Simple setup
Enter your client's site and up to 10 competitor URLs. That's it.
SEO Toolz deep-crawls each site — headings, CTAs, meta data, and all visible keywords.
See a clear list of every keyword your competitors rank for that you don't. Export or share the live report.
ChatGPT, Perplexity, and Claude are answering questions your clients are searching for. SEO Toolz generates llms.txt files so AI tools can discover, understand, and cite your content.
Pricing
14-day free trial on Starter and up. No credit card required to start.
One project, every tool — keep the chatbot after your free trial.
For freelancers and growing agencies.
For agencies running multiple client campaigns.
Scaled multi-client agencies.
Large agencies running the full portfolio.
Prices in GBP. Cancel anytime. VAT may apply.
Still have questions? Email us
No. The free plan is free forever with no card required. You only need a card when you choose to upgrade.
Yes — on all paid plans. Upload your agency logo, set your brand colour, and every report your clients see carries your branding.
We use a fast HTTP crawler to extract on-page content — headings (H1–H3), CTAs, meta titles, and descriptions. No browser required, so it's fast and scalable.
Yes. Connect your GSC account to pull real impressions and click data directly into your keyword views.
The competitive-intelligence modules — backlink gap, competitor traffic, local geo-grid, PPC, and AI visibility — run against third-party data providers, so each refresh costs credits. Every paid plan includes a monthly pool, and you can add credit packs any time. Your own data (crawls, rankings, history, reports) is never metered.
Each project has its own branded, read-only client portal. You choose per project which sections appear — visibility & trends, rankings, traffic, backlinks, paid search, AI visibility, reports — with a single toggle. Competitors show as “Competitor 1, 2…” unless you reveal names, and every client signs in with a magic link with no access to your other clients.
Absolutely. Cancel from your billing settings — no questions asked. You keep access until the end of your billing period.
We generate a machine-readable llms.txt file for your site, telling AI assistants like ChatGPT and Perplexity what your site is about. AI Visibility Tracking then keeps checking that file against your live site and lets you compare exactly how each AI platform answers a given prompt, side by side.
You get a free 30-day trial of the chatbot on the Free plan. After that, keep it on your one project with the Single plan at £5/mo — everything Starter unlocks, capped to a single project — or move up to Starter and every plan above it for more projects.
Free to start. No credit card required. Set up in under 5 minutes.