SEO Toolz gets updated regularly — new features, refinements, and fixes. Here's the recent history.
v1.4 — AI Visibility Toolkit + dark mode
21 September 2026- •New AI Visibility Score (Project → AI Visibility): one 0–100 score for how discoverable and recommendable a site is to ChatGPT, Claude, Perplexity, Gemini and Google AI, built from six components — Technical AI, Entity, Schema, Citation, Authority and AI Mention. A component with no data yet is left out of the average, never counted as zero.
- •Free audits that read the site’s own public pages: AI crawler access (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Googlebot, Bingbot), entity signals, schema coverage and citation readiness — with ranked, plain-English recommendations.
- •Generate ready-to-use JSON-LD schema, and deploy schema or robots.txt additions through a connected site (or copy the code). New FAQ Builder drafts 20, 50 or 100 questions and answers, leaving a placeholder wherever a real business fact is needed.
- •Brand Mention Tracker (monthly estimate of indexed pages mentioning the brand), a Knowledge Graph showing what AI can work out about the business, a Recommendation Simulator for seeing who each assistant names, and AI Search Gap to compare a client with competitors and rank what to close first.
- •Paid plans: the audit re-runs every Monday and competitor comparisons monthly, with score-drop alerts in the app and by email (owners and admins, at most once a week). Set your own drop threshold or switch it off in the Automation & alerts panel.
- •Client reports and the portal now show trend by component, what got fixed, brand-mention growth and how often AI assistants recommended the business. Competitor names never appear in the portal.
- •Dashboard dark mode: choose Light, Dark or Auto under Appearance in the sidebar. The client portal, shared reports and public pages stay light.
v1.3 — Google Ads Plan + a fuller PageSpeed tab
4 September 2026- •New Google Ads Plan tab (Competitors): generates a launch-ready Search campaign from your keyword gaps and competitors’ paid-search data — ad groups, keywords with match types, 15 responsive-search-ad headlines and 4 descriptions per group, negative keywords, and extensions.
- •Export the plan as a Google Ads Editor CSV, or turn it on in a client’s portal so they can download it themselves.
- •PageSpeed tab now shows all four Lighthouse scores (performance, accessibility, best practices, SEO), real-user Chrome data (LCP / INP / CLS), a score trend line, and the top improvement opportunities.
- •Local SEO grids now have an “Open in Google Maps” link, and a client site can store an address or nearest town to place the map for you.
- •Added this “What’s new” page.
v1.2 — Account lifecycle & billing
3 September 2026- •Delete your account and all its data from Settings — cancels any subscription and frees the email for a fresh start later.
- •Clearer admin controls for changing a plan, downgrading, or closing an account.
- •One free trial per email address — deleting and re-signing up no longer starts a new 14-day trial.
- •New accounts now default to the SEO Toolz blue and orange branding.
- •Fixed an issue that could scramble saved DataForSEO credentials, and added a “Test connection” button to the integrations panel.
v1.1 — Feature pages & more portal sections
2 September 2026- •A dedicated page for every module on the marketing site, plus a features index.
- •Backlink authority, traffic, paid search and the Google Ads plan can now be shown in the client portal with a per-project toggle — competitor names masked unless you reveal them.
- •Client portal invite emails now show delivery errors and a copyable one-time link if sending fails.
- •Email deliverability improvements (plain-text part, reply-to, unsubscribe header).
v1.0 — Competitive Intelligence Suite
1 September 2026- •Six new modules: Backlink Gap Analysis, Competitor Traffic Intelligence, Historical SEO Intelligence, Local SEO (geo-grid), PPC Competitor Intelligence, and AI Visibility Tracking.
- •New credits + tiers pricing: Free, Single, Starter, Pro, Agency, Agency Plus.
- •Action Engine reworked to trace each issue through to estimated traffic, leads and revenue impact.
- •Client Portal v2 — branded, read-only, magic-link sign-in, no access to your other clients.
- •Scheduled white-label reports, emailed to the client and published to their portal.