Six credit-based SEO software plans — from a permanently free tier to a full agency stack. No hidden fees, no per-seat surprises, cancel any time. Built for solo SEO consultants and multi-client agencies alike.
The paid converter off the Free chatbot trial — every Starter tool, kept to one project.
For freelance SEO consultants and small agencies taking on their first few retainers.
For agencies running multiple client campaigns who need Local SEO tracking.
Scaled multi-client agencies running daily AI-visibility monitoring.
Large agencies running the full portfolio at scale.
Prices in GBP, exclusive of VAT. Cancel anytime.
Included on every paid plan
Your logo, brand colour, and copyright on every report, from Single up.
A per-project, magic-link portal for your clients — no shared passwords.
Weekly branded reports land in your clients’ inbox automatically.
Kept for good from Single up — free 30-day trial on Free.
A public, branded report link — no login required for your client.
Every module exports cleanly for offline sharing or a pitch deck.
Add-ons
Brings AI Content Drafts and the site connectors to the Single plan (4 posts/month). Included as standard from Starter up.
Client-facing email (portal invites, magic links, reports) sends from your own domain instead of seotoolz.app. Included free on Agency Plus.
Top up your monthly credit pool for a busy month, on any paid plan.
Add team seats, projects, or tracked Local SEO locations beyond your plan’s included allowance.
Full comparison
| Plan | Free | Single | Starter | Pro | Agency | Agency Plus |
|---|---|---|---|---|---|---|
| Price / month | £0 | £5 | £35 | £65 | £149 | £299 |
| Projects | 1 | 1 | 5 | 20 | 60 | 150 |
| Sites per project | 3 | 3 | 5 | 10 | 15 | 25 |
| Crawls / month | 10 | 10 | 50 | 200 | 600 | 1500 |
| Intelligence credits / month | 50 | 200 | 1,000 | 4,000 | 12,000 | 35,000 |
| AI-visibility prompts / month | 3 (weekly) | 5 (weekly) | 15 (weekly) | 30 (weekly) | 60 (daily) | 150 (daily) |
| Local SEO grid points | — | — | — | 49 | 100 | 225 |
| Team seats | 1 | 1 | 2 | 5 | 15 | 40 |
| History retained | 1 months | 3 months | 12 months | 24 months | 36 months | Life of subscription |
Still have questions? Email us
Every paid plan is a flat monthly price that includes a fixed set of projects, sites, and crawls, plus a monthly pool of "intelligence credits" that meter the competitive-intelligence modules — backlink gap, traffic, local, PPC, and AI visibility. Your own data (crawls, rank tracking, history, reports) is never metered, so day-to-day use never runs up a bill.
One credit is roughly one lookup against a third-party data provider — a backlink refresh, a traffic estimate, an AI-visibility probe, and so on. Each paid plan includes a monthly pool sized to its tier, and you can add credit packs any time a busy month runs it down.
Yes — Free is free forever, no card required: 1 project, 3 sites, 10 crawls a month, keyword gap analysis, the AI Action Engine, and a 30-day trial of the lead-capture chatbot.
Single, at £5/mo. It's built as the upgrade path off the Free plan's chatbot trial: every tool Starter unlocks — white-label branding, the client portal, scheduled reports — kept to a single project.
Starter and above include a 14-day free trial, no card required to start. Single has no separate trial since it's already priced as the low-cost entry tier.
Yes. Upgrade, downgrade, or cancel from your billing settings whenever you like — no contracts, no cancellation fees. You keep access to your current plan until the end of the billing period.
Yes. An AI Writer add-on (£4.99/mo) brings AI Content Drafts to the Single plan; a white-label sending domain (£4/mo, included free on Agency Plus) sends client emails from your own domain. Extra intelligence-credit packs, extra team seats, extra projects, and extra Local SEO tracked locations are also available on any paid plan.
Prices are shown in GBP exclusive of VAT — VAT is added at checkout where applicable, handled automatically by Stripe based on your billing location.
Agency Plus is the top self-serve tier. If your client count or credit needs go beyond it, email hello@seotoolz.app and we’ll talk through what makes sense.
Local SEO geo-grid rank tracking is available from the Pro plan up — Free, Single, and Starter don’t include it. Pro gets 49 tracked grid points a month, scaling to 225 on Agency Plus.
No credit card required. Set up your first project in under 5 minutes.