SEO is a slow game, and clients forget where they started. Historical SEO Intelligence snapshots every metric that matters — rankings, traffic, visibility, backlinks, AI share of voice, local coverage — every day, so the trend line is always there when you need it.
Every keyword that moved up or down is recorded per day, so “142 ranking gains this quarter” is a number you can stand behind.
Traffic, visibility score, referring domains, AI share of voice, local map rank, estimated PPC spend — all on one timeline.
When a metric jumps, see what changed around it — a crawl, a ranking swing, a new batch of backlinks.
How it works
Every crawl, rank check, and refresh writes a dated snapshot automatically — no setup, no extra credits.
A daily job captures each tracked metric; keyword movements are diffed and stored.
Filter to a metric and date range, drop it into a report, or show it live in the client portal.
The client portal’s Visibility & trends section is this history, rendered in your branding: the since-onboarding trend, the quarter’s ranking wins, and the metrics moving in the right direction.
No. As soon as a project has data, SEO Toolz snapshots it daily. History starts accruing from day one at no extra cost.
From when you added the project, up to your plan’s retention window — 18 months on higher tiers. Older snapshots roll off; the trend summary is kept.
For rankings and some metrics we can seed an initial baseline from DataForSEO’s historical data when you add a project, so the timeline doesn’t start from zero.
No — snapshotting your own data is free. Credits only apply to the provider refreshes that generate new data points.
More of the platform
Your Growth Score, top priority actions, and competitor activity in one dashboard.
Plain-English, ready-to-paste fixes generated from your real crawl and ranking data.
Trace each keyword gap through to estimated traffic, leads, and revenue.
See every site linking to your competitors but not to you, scored for outreach.
Estimated organic traffic, market share, and top pages for every competitor.
Free to start. No credit card required.